Forward Thinking, Luxury Living 
Sophia Klopas & Jason Stratton CHICAGO, IL
Phone: 312.893.3522 Email Sophia Klopas &


The KlopasStratton Team named in top 20 of all agents in Cook County 2015

4.14 Blog

Want to Sell Your House? Price it Right!


The housing market is recovering nicely. Prices have increased nationally by double digits over the last twelve months. Competition from the shadow inventory of lower priced distressed properties (foreclosures and short sales) is diminishing rapidly. Now may be the perfect time to sell your home and move to the dream house or beautiful location your family has always talked about.

The one suggestion we would definitely offer: DON’T OVERPRICE IT!!

Even though prices have increased by more than 10% over the last year, the acceleration of appreciation has slowed dramatically over the last few months. As an example, in their April 2014 Home Price Index Report, CoreLogicrevealed that home prices actually depreciated by .08% that month as compared to last month’s report. What concerns us is that Trulia is reporting that asking prices are still continuing to increase.

Because investor purchases are declining and there are more listings coming onto the market, we believe that sellers should be very cautious when they price their house. The alternative might be that you could lose money by overpricing your home at the start as explained in a research study on the matter.

Bottom Line

Though it is a great time to sell your house, pricing it right is crucial. Get guidance from a real estate professional in your marketplace to ensure you get the best deal possible

Seller's Toolkit

Your Representative
Your Needs and Wants
Your Home
Your Market
Your Listing

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The Selling Process A to Z

Initial Visit

1.   Meet with sellers- check out the home
2.   Discuss time frame and seller's needs
3.   Talk about what will make the home sell in the shortest time for the highest sales price
4.   Answer any questions sellers may have about BHHS KoenigRubloff or The Klopas Stratton Team
5.   Discuss and explain listing agreement- what seller's can expect of us and what we expect of seller's

Second Visit

1.   Thorough Market analysis provided
      a.   Closed area sales within last 6 months
      b.   Active area sales
      c.   Adjustments made, additions or subtractions from the comps provided
2.   Discuss realistic market time frames
3.   Decide TOGETHER on a listing price   
4.   Address any concerns either party may have
5.   Sign the listing agreement

What you can expect from us once you have made the very intelligent decision to hire us:

1.  Professional Floor Plans
2.  Virtual Tour with Photographs; for MLS and Marketing Materials
3.  Work with seller's to ready the home- recommend stagers, work men and space planning
4.  Extensive on-line marketing
      a.   Syndication to over 50 alternate real estate websites
      b.   Feature listing on our site
      c.   Monthly feature listing on all searching specific neighborhoods
      d.   E-blasts to real estate professionals
5.   Open House Blog advertisements of your home being listed or as having an open house
6.   Targeted mailings
7.   Full color brochures which incorporate the floor plans and pictures as well as a features section


In the present market- it is never a good idea to turn down a showing request- so be on your death bed if you tell us me no to a showing. 
We will always arrive 10 minutes early, turn on all lights, open shades
You will always have to have your home "showing ready" EVERY DAY- wake up 15 minutes earlier and make your bed and load the dishes in the washing machine- It is not uncommon to have a day of showing request. 

This is a big investment- Treat it as such...


“Profit occurs when preparation and experience meet opportunity."

ForSale03.jpgWhen it’s time to sell, you must be confident that every element of negotiating the best terms and the highest price has been set before your home is even listed.

Start with the resources we have provided. There is no charge for this information. These will help get you started in terms of assessing your real estate situation and planning for a stress-free and successful sale.

The real estate market in Chicago is volatile, especially lately, and it takes an experienced professional to move your house quickly, professionally, and profitably.

When you’ve decided to sell, we will be your advocate, your guide, and your fierce negotiator. We will work hard to make yours a great sale!


BHHS KoenigRubloff Realty Group has become one of the most successful real estate firms in the Chicago area by providing unsurpassed service to home buyers and sellers. KoenigRubloff continues to lead the market by offering custom marketing programs and complete transaction services to each of our customers. Our single-source concept, along with our commitment to innovative marketing and technology programs, has made us a nationally recognized leader in the industry.



Home Seller Reports


Determine the Right Selling Price for Your Home
When you’re selling your home, the price you set is a critical factor in the return you’ll receive...
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Selling Your Home: Where do you begin?
Now that you're selling your home, you'll need to look at it as if you were buying it all over again...
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Avoid the Most Common Selling Mistakes
There are some common errors that can be avoided when you are selling your home. I want to make sure you are well informed...
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The Sweet Smell of a Successful Sale
Remember that potential buyers want to imagine themselves calling your house their home...   
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The Best Way to Sell Your House...Get Lost!
When you are showing your home, the best thing you can do is to make yourself scarce...   
Read More